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Personalize Your Road Chief

Personalize Your Road Chief

What does the perfect mobile sanctuary look like to you? Warm woods offset with chalky grays? Dark finishes that mingle with bold jewel tones? Your personal palate is unique—your Road Chief’s palette can be too. We offer Bespoke Customization Programs design that allows you to customize elements of your luxury adventure vehicle.

In 2018, Bowlus Road Chief was invited to be part of a Super Bowl commercial with Keanu Reeves and Squarespace. To commemorate the occasion, we created the Super Bowlus, a Road Chief with a distinctly sporty, masculine touch. The Super Bowlus featured darker woods, a more muted color scheme, and herringbone bedding. It’s an excellent example of how your Road Chief can be customized to reflect a theme, a feeling, or the spirit of your adventures.

We offer two very special Bespoke Customization Programs. At the heart of the Bowlus Road Chief is a desire to empower you on a lifetime of adventures. We want you to be able to explore the furthest reaches of your map, so we introduced a battery that allows you to spend up to a week off-grid. We want you to be able to tow with your Porsche, Tesla X, or other fun-to-drive vehicles, so we use ultra-lightweight materials and aerodynamic construction. And it’s why we offer services that allow you to bespoke your Road Chief Endless Highways—so it can be the truest expression of how you like to adventure.

Are you ready to tailor your Road Chief? Contact Us.

Color your world,
Geneva Long
Bowlus Road Chief

Bowlus Road Chief ®