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Limited Edition Release: Wild Succulent

Limited Edition Release: Wild Succulent

To celebrate the launch of the Endless Highways Performance Edition, we have customized it in Wild Succulent, which is available in our Bespoke Customization Programs. Appearing in Nature’s color makes sense for the sustainably built Bowlus Road Chief.

I selected this optimistic shade from the succulents that grow wild on the coastal bluffs just mere minutes from our workshop & design center. As Raymond Loewy once said, “simplicity is the deciding factor in the aesthetic equation.” Therein lies our goal. The work we do must feel right and evoke a reaction that imparts meaning to you.

The Performance Edition is also available in Bowlus Road Chief’s signature colors – Wyoming Saddle, and Windswept Sand.

Travel Well,
Geneva Long
CEO
Bowlus Road Chief

Bowlus Road Chief ®