Meet
the Bowlus
Road Chief®

Epic. Exceptional. The ultimate.

Meet the masterpiece that empowers you to adventure on your terms.

Handcrafted in California, the Bowlus Road Chief is rooted in reductive design concepts, true sustainability practices and distinctive artistry. Drawing on its iconic shape and her father’s technical genius, Geneva Long has revolutionized the Bowlus Road Chief through a deep understanding of what the modern adventurer craves.

Imagine launching your next adventure feeling confident that it will bring you joy. We all dream about creating sensational memories. Hiking newfound trails. Showing off fireside cooking skills over newly discovered pinot noir. Exploring new destinations and revisiting special places held fondly in childhood recollections. Whether it is a tranquil night away or an energizing cross-country jaunt, the Bowlus Road Chief is your ultimate guide to experiencing the best in exquisite and unique adventures.

Brand Stories

Philosophy

Workshop & The Art Of Craft

Story Of Bowlus

Models

Endless Highways®
$185,000 or $942/mo
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On The Road®
$137,000 or $693/mo
Learn More
Bowlus 1935 2015Sunset

Ready to Start Your Adventure? Find Out Which Road Chief is Right for You.

Answer seven questions to find out right now.

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